Ryder’s Supply Chain Solutions – Blogging Case Study on the Value of Content
In 2011, Ryder Supply Chain Solutions was in the process of acquiring once of our marketing clients, Total Logistics Control (TLC) out of Holland, Michigan, and we were engaged initially to help with the transfer of digital marketing assets. In the process of that acquisition, they discovered that TLC actually had more web traffic than expected based on the traffic that Ryder had to their website. The fact we were the ones helping TLC with their digital strategy opened a HUGE door for us. They engaged us to help with their content and web presence and it has turned into a blogging case study.
They wanted to do more with content marketing and were very interested in blogging. However, their primary web platform (Content Management System – CMS) was the enterprise version of Sitecore, but Sitecore could not do what we wanted to do very cost effectively and was very complex for it to be a practical CMS to do their blogging on so Ryder decided that the blog would be on a separate CMS – in this case WordPress – and that it would be its own website, currently housed on http://blog.ryder.com and they have been a content/blogging/web client ever since.
The post Ryder SCS Blog appeared first on Bevelwise.
